Project Overview
The Expert Program in Fashion Marketing & Merchandising
is a strategic and business-oriented course crafted for individuals looking to build a
career in the commercial side of the fashion industry. This program blends fashion
sensibility with market intelligence, equipping learners with skills in brand
positioning, consumer behavior, retail planning, and sales strategy. Students learn how
to market fashion products effectively, manage merchandising cycles, forecast trends,
and optimize the retail experience both online and offline. Through real-world case
studies, marketing campaigns, and visual merchandising projects, students gain hands-on
experience in turning fashion concepts into successful business outcomes.
What will you learn in this program?
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Principles of Fashion
Marketing & Branding
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Retail Merchandising &
Buying Techniques
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Consumer Behavior & Market
Segmentation
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Visual Merchandising & Store
Layouts
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Fashion Forecasting & Trend
Analysis
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E-commerce & Omnichannel
Retail
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Fashion Retail Analytics &
CRM Brand Launch, Portfolio & Live Projects
Applicable Jobs
- Fashion Marketing Executive
- Retail Merchandiser
- Fashion Brand Manager
- Visual Merchandising
- E-commerce Manager
- Fashion Sales & Distribution Executive
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Modules |
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| 1 |
Fundamentals Of Design & Fashion
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| 2 |
Fashion Merchandising
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| 3 |
Fashion Trend Forecasting
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| 4 |
Apparel Costing & Management
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| 5 |
Project Reports
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