Expert Program in Marketing & Merchandising (EPMM)
480 Hours | 12 Months
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About This Course
The Expert Program in Fashion Marketing & Merchandising is a strategic and business-oriented course crafted for individuals looking to build a career in the commercial side of the fashion industry. This program blends fashion sensibility with market intelligence, equipping learners with skills in brand positioning, consumer behavior, retail planning, and sales strategy. Students learn how to market fashion products effectively, manage merchandising cycles, forecast trends, and optimize the retail experience both online and offline. Through real-world case studies, marketing campaigns, and visual merchandising projects, students gain hands-on experience in turning fashion concepts into successful business outcomes.
| Level | Expert |
|---|---|
| Duration | 12 Months |
| Hours | 480 Hrs. |
What will you learn in this program?
- Principles of Fashion Marketing & Branding
- Retail Merchandising & Buying Techniques
- Consumer Behavior & Market Segmentation
- Visual Merchandising & Store Layouts
- Fashion Forecasting & Trend Analysis
- E-commerce & Omnichannel Retail
- Sales & Distribution Strategies
- Marketing Campaign Planning (Online/Offline)
- Fashion Retail Analytics & CRM Brand Launch, Portfolio & Live Projects
Job Roles After Completion
Entry Level
- Fashion Marketing Executive
- Retail Merchandiser
Middle Level
- Fashion Brand Manager
- Visual Merchandising
Senior Level
- E-commerce Manager (Fashion Retail)
- Fashion Sales & Distribution Executive